Performance tested by our teams at fashion week to give you the confidence to create runway hair everyday.
Catwalk products are put through the ultimate torture test before they make it onto the salon shelves – under high pressure backstage at fashion week, where shape creation is stretched to its limits. To pass the backstage test, products need to be flexible enough to cover the full shape of the spectrum. From outlandish, strong hold styles for designers on the runway, to enhancing more natural styles for Catwalk clients in the salon. All products have to perform in this high pressure environment where product efficacy and functionality are critical.