ANTHONY MASCOLO & CHRISTEL LUNDQVIST INTRODUCE THE BLONDE COLLECTION
Blondes and lightening services are a large portion of salon business, with popular speciality services such as balayage and other freehand techniques. Our Blonde Collection features wearable looks that can be customised to every client’s needs, created with the new TIGI Copyright True Light Freestyle Lightener, the latest addition to our brand portfolio, an innovative clay formula designed for freehand techniques such as balayage, micro and babylights.
THE BLONDE COLLECTION
“What is so exciting about this collection is that it’s very commercial, but with a TIGI edge. Commercial today is almost like the new luxury; it’s very chic and understated but it has a natural flair to it. Where you see different movements throughout the hair and different variations of tone, it’s these subtle details that make a massive difference, and also makes it a little bit more creative.”
– Anthony Mascolo on the TIGI Copyright Blonde Collection
CHRISTEL LUNDQVIST, AWARD-WINNING BLONDE SPECIALIST
Creating the collection, TIGI Copyright collaborated with one of the industry’s most influential colour specialists – Christel Lundqvist, TIGI Global Creative Technical Director and founder of STIL salon in London. As a three-time winner of “British Hairdressing Awards Colour Technician of the Year”, Christel is an expert in defining what makes a great freehand technique. As a winner of Creative Head “Most Wanted” award in 2018 for “Best Salon Experience”, she is an influential authority in customising services for every client. Running her own salon STIL in the Notting Hill area of London, Christel also knows all about salons’ needs for blonde services to build client satisfaction and loyalty.
“We wanted to tap into each girl’s individual style, and create something that is trend-led and salon oriented. We see those looks on the catwalk and in editorial shoots, and they will entice clients to come in and ask for them. This collection caters to any salon, from small salons right through to big salon chains because it showcases individual, commercial styles that are seen in beauty and fashion.”
– Christel Lundqvist on what’s unique about the TIGI Copyright Blonde Collection
NEW BALAYAGE & FREEHAND PAINTING TECHNIQUES
Known for her famous Scandinavian blonde creations, Christel has been influential in developing our new clay formula and offering creative techniques to all TIGI colourists to achieve signature blondes in your salon. Get your gloves on and join us on this exciting journey towards creating the ultimate blonde service experience!
Learn more about the new True Light Freestyle Blonder