CREATED WITH COPYRIGHT: SEE THE UK COLLECTIVE RUNWAY LOOKS FROM OUR EUROPEAN CONVENTION

TIGI held its first ever #WeAreOneTIGI European Convention in July, packed with inspiration and education, as well as the launch of our new TIGI Copyright Colour True Light Freestyle Blonder.

Hairdressers from across Europe gathered in central London, where they were welcomed by Anthony Mascolo, TIGI founder and International Artistic Director; Mark Bleathman, TIGI President; and Tobias Kuetscher, TIGI EU General Manager; to a spectacular two days of inspiring catwalk shows, workshops, education presentations and the celebration of creative talent that makes up the TIGI family.

The TIGI European Convention launched the latest TIGI Copyright innovation, our new clay lightener True Light Freestyle Blonder, as well as the Modern Classics education collection, and provided guests with business training and social media ideas to boost their salon business.

 

THE TIGI COLLECTIVE PRESENTATION

Selected educators from TIGI partner salons across Europe, the TIGI COLLECTIVE each presented a model showcasing their interpretation of today’s trends in hairstyling for the urban TIGI client. Amongst the powerful looks created by teams from Germany, France, Russia, our talented UK team presented modern, feminine and powerful looks.

The UK Collective team, represented by Rory, Evelina and Lesley, created three runway looks using TIGI Copyright, check their creations below and visit TIGI FUSE for more looks created by the European team.

 

EVELINA LUNDGREN

Evelina, TIGI Collective & European Session Team member and Director at Andrew Jose Salon in London, created a powerful look on her model Ayen using TIGI Copyright Texturising Salt Spray for naturally flowing curls and Maximum Hold Hairspray to lock the runway look.

 

LESLEY FARRELL

Creating this feminine runway look on model her model Ishtar, Leslie used TIGI Copyright Volume Lift Styling Spray for a voluminous effect, our Revitalising Dry Shampoo to add texture and Maximum Hold Hairspray to lock the style.

Lesley is part of the F&M Hairdressing team, member of the TIGI European Collective Team, our 2019 Session Team and 2018 Inspirational Youth team.

 

 

RORY GAMBLE

Rory is member of our European Collective team and Inspirational Youth team alumni, and Creative Director at Forresters.

He created this modern look on model Rex by preparing the hair with TIGI Copyright Toning Shampoo to enliven her customised blonde, our Repair Conditioner mixed with Repair Booster to strengthen her lightened hair with a quick treatment, and used our Colour Lustre Oil to illuminate the short look.

 

See more from our first European Convention on TIGI FUSE.

All photography by Alex Barron-Hough.

 

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