Empowering Authentic Women –
New Miss Germany 2020
TIGI is official hair partner

Miss Germany is a globally established brand, well known for its beauty contests. Over the years, each winner becomes an ambassador for her country. This year Miss Germany has launched an exciting new concept: #EmpoweringAuthenticWomen. It’s based on the personal success stories of the contestants, encompassing more than just superficial beauty; the contestants are role models and thought leaders in a digitally networked community.
As a leading trendsetter in the world of lifestyle and hair cosmetics, we support the empowerment campaign as an official hair partner. Together with our hairdressing partners, we love to cross creative boundaries and create authentic looks. Therefore, we are proud to accompany the contestants from the live experiences to the personality camp to the final. All contestants will receive professional and tailor-made hairstyling from regional TIGI hairdressers.


TIGI focuses on individual personalities and therefore also on TIGI hairdressers. We want to accompany our TIGI salon partners on their way to digitalisation, strengthen their digital business and promote them with maximum awareness. The new Miss Germany format offers our TIGI hairdressers a stage and the chance to use the high media presence and attention for themselves as hair experts as well as for their salon. With TIGI Copyright they show their skills in a digital community and create customized hair styles that underline the individual personalities of the candidates and inspire the next generation of strong women to fully live out their individuality.
#CopyrightYourHair – inspired by the latest trends, TIGI hairdressers, from selected TIGI partner salons, create personalised looks for each contestant, designed to accentuate their goals, looks, lifestyle, attitudes and values, using salon exclusive TIGI Copyright, a range create to deliver tailor-made experiences to everywoman. Whether curls or straight hair, too much or too little volume – the TIGI message to all power women out there is: #CopyrightYourHair. It’s about you, your look and your attitude. Be who you want to be, together with our salon partners we support you! Write your own #MyCopyrightStory with TIGI.

TIGI Copyright inspires and empowers hairdressers and women to transform the looks of international catwalks into a personal style with professional products for colour, care and styling. Unique Booster Treatments and clinically proven SOS Hair-Repair Services ensure smooth, shiny and healthy hair when you visit your hairdresser. But that’s not all: TIGI Copyright Shampoos & Conditioners also provide individual take-home care thanks to hip it-ingredients such as keratin, lipids and organic coconut oil. So that the hair always feels like ‘fresh from the hairdresser’. That’s not just what we say, the British Hair Award, which is presented every year by a jury of experts, also proves it. It was only in October 2019 that the TIGI Copyright Repair Duo was honoured as the best shampoo & conditioner system for dry hair. The matching styling products ensure the perfect finish of the trend look.


Are you a salon owner and interested in working with TIGI?