Meet The Team

Gen Itoh

Bed Head Hair Space Salon Director & Manager

Born in New York, but brought up in Japan, Gen moved to the UK after school with the aim learning English, hairdressing and surfing! Having succeeded in conquering all 3 skills, he was offered a place with Anthony’s team and worked alongside Marco Iafrate in the Mayfair salon. For several years after he joined the TIGI Creative Team, Gen worked in the London Academy and on TIGI seminars, campaign shoots and TIGI global shows.

In 2014, TIGI opened Bed Head Hair Space, a place to share creativity, push ideas and showcase Bed Head products. Gen is director of this conceptual salon, located at Boxpark, in Shoreditch, East London and now splits his time between leading the salon team, teaching in the Academy and working on global seminars and shows.